This week was the first of our "new schedule" pilot run for Interiors And. As most of you know, our overall goal of 2019 was to create systems that are flawless because the first two years of my business were a free for all – saying yes to everything. My most famous line (you can ask Brandon) was “I’ll make it work.” I was exhausted of saying it. Exhausted of playing catch up all the time. Exhausted of not knowing what I was doing until the night before. And how did I cope? Stressed. All. The. Damn. Time. I shut down and shut off everything. When my body can’t take any more and my mental is done, I just literally check out and sleep. For days. Gone in the wind. I have found that being organized is the only way to not completely check out. So that is what catapulted 2019. I started my business to enjoy the flexibility of time as well as building something of my own instead of for someone else. When I am working 80+ hours a week, the only thing it is hurting is my health and my quality of work. Something had to change. Something had to give. And fast.
With the real estate market trending heavily toward the tech realm at fierce velocity, I thought that the path of least resistance was to grasp the concept and ride the wave or get ahead of it. Over the past several months we have been investing a lot of time and money into trying different staging strategies. Man did I fail forward. Like wowza. But, coming out on the other side 4 months later, I learned a ton. Mostly not what to do, but still learned none the less.
The biggest thing I learned is how to maximize time. Doing a time journal, I realized that half of my days were wasted driving. So I hired my photographer (@howard) full time to do all my site visits for me and all my after shots. It was one of the best decisions of my life.
The next thing I learned was that I was wasting so much time and money when I forgot items while on the job – my hammer, a curtain rod, no towels. It was driving me nuts. So I hired my brother (@josh) to come in for a few months to get me organized. From renovating my office on a dime to organizing my warehouse so that everything was in the right place to helping me create systems that would allow me to show up on site prepared. Holy cow. My business has been transformed.
Lastly, I learned that my work life balance was nonexistent. My life was my business. Although, I am okay with it because living my passion doesn’t feel like work, I was completely losing all my personal time. Literally, all my time was spent on the phone with clients, answering emails, sending quotes and chasing people to give me money they owed. I took a step back and was blown away with how much time I had spent on everything, but myself. In a few short years, I had gained 30 pounds from eating out all the time, consuming too much caffeine and only sleeping 2-3 hours a night. I had started finding myself irritated and stressed out over things I would have never even given a second thought to – that one person who said they didn’t like the couch I used or the pedestrian that didn’t wave when I let them go. Like, what? Who am I? I started being less self-absorbed and more self-aware. The first thing I did was go get a personal phone. A number that only my 10 closest people have. And at night I started turning off my phone after 3 pm. I stopped answering emails after 5 pm. And I just lived. The weekends? What weekends? I stopped traveling. I stopped learning. I stopped growing. I stopped exploring. I shifted my schedule, so I worked Monday – Thursdays from 5:30 am to 2 pm (because we are less efficient when traffic is bad). Fridays were paperwork half days and errands. Saturdays I was completely off. Sundays were by appointments only. This week was the first week I stuck to it. And I have not breathed this light in a very long time.
We had some kinks, but overall this was a much better approach and smoother process to what we do and how we are. Growing pains. A lot of changes. A lot of restructuring. A new key hire (@jordan) has positioned us for substantial growth in the very near future. We are moving to an all online request and booking scheduling system in order to service more customers more efficiently with more value to both the client and the referring party.
As we expanded and grew, I had to cut out the unnecessary distractions. Mostly phone calls. I started shifting all my clients to an email only structure unless they schedule a call with me. I was spending way too much time on the phone without billing clients for my time. And although I like to be that type of person and chat all the time, I cannot physically do it when I work with 100+ clients simultaneously. When I am in the field or on site at a project, I cannot physically take calls and texts because it will disrupt the creative flow. And when you interrupt a creative... it’s like starting all over again. Will I lose some clients? Yes, probably. But what I have realized, is that by shifting everything online and asking my clients to schedule their calls, I am much more productive, energized and prepared.
Our mission from day one has been to revolutionize the way that the staging industry does real estate. That we are.
As we strive to be a one stop shop for realtors and investors, we are excited to announce some new services here in the very near future. Stay tuned for more information and release dates!!
New Business Number: 443-832-9978
New Business Email: email@example.com
New Service Request Form: www.homestaging.realestate/servicerequest
Please use this to request a quote.
To Book Online: www.homestaging.today/booknow
Please use this to request once you have approved a quote or have a package deal with me already.